//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~subject:"Printwerbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Target group"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Printwerbung
Target group
34
Zielgruppe
34
USA
20
United States
20
Advertising effects
19
Werbewirkung
19
Advertising
8
Werbung
8
Internet marketing
7
Konsumentenverhalten
7
Online-Marketing
7
Children
5
Kinder
5
Hispanics
4
Hispano-Amerikaner
4
Ethnic group
3
Ethnische Gruppe
3
Fernsehwerbung
3
Jugendliche
3
Marketing management
3
Marketingmanagement
3
Psychology of advertising
3
Television advertising
3
Werbepsychologie
3
Youth
3
Black people
2
Consumer goods industry
2
Gender
2
Geschlecht
2
Homosexuality
2
Homosexualität
2
KonsumgĂĽterindustrie
2
Language
2
Media usage
2
Mediennutzung
2
Print advertising
2
Rauchen
2
Schwarze Menschen
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Alpert, Frank
1
Baack, Daniel W.
1
Baack, Donald
1
Cano, Cynthia Rodriguez
1
Chao, Naipeng
1
D'Amico, Ted
1
Franklin, Esther
1
Gathen, Constanze
1
Mabry-Flynn, Amanda
1
Ortinau, David J.
1
Pereira, Arun
1
Pounders, Kathrynn
1
Praxmarer-Carus, Sandra
1
Saxton, Kim
1
Saxton, M. Kim
1
Singh, Nitish
1
Wang, Zhen-Zhen
1
Xu, Xiaoke
1
Zhu, Zhihua
1
more ...
less ...
Published in...
All
Journal of advertising research
Young consumers : insight and ideas for responsible marketers
30
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Journal of retailing and consumer services
13
Psychology & marketing
13
Journal of fashion marketing and management
12
International journal of retail & distribution management
11
The journal of consumer marketing
10
Journal of business research : JBR
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Marketing intelligence & planning
8
Journal of international consumer marketing
7
Journal of marketing communications
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of food products marketing
6
Marketing letters : a journal of research in marketing
6
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
Journal of customer behaviour
5
Journal of retailing
5
Planung & Analyse : Zeitschrift fĂĽr Marktforschung und Marketing
5
SpringerLink / BĂĽcher
5
The international review of retail, distribution and consumer research
5
The silver market phenomenon : marketing and innovation in the aging society
5
Health marketing quarterly
4
International journal of market research
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of financial services marketing : JFSM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
4
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
DICE discussion paper
3
European journal of marketing : EJM
3
International journal of industrial organization
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
2
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
3
Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
Saved in:
4
Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank
;
Saxton, M. Kim
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
Saved in:
5
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
6
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
7
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
8
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
9
You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->