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~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~subject:"Social Web"
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Consumer behaviour
Social Web
Social web
54
Internet marketing
33
Online-Marketing
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Advertising effects
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Werbewirkung
27
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Lipsman, Andrew
3
Campbell, Colin
2
LaPointe, Pat
2
Nelson-Field, Karen
2
Riebe, Erica
2
Scheinbaum, Angeline Close
2
Sharp, Byron
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Wiesenfeld, David
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Journal of advertising research
Journal of business research : JBR
547
Journal of retailing and consumer services
322
Technological forecasting & social change : an international journal
255
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
241
International journal of internet marketing and advertising : IJIMA
171
SpringerLink / Bücher
159
Information systems research : ISR
155
Tourism management : research, policies, practice
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
129
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
International journal of business information systems : IJBIS
107
Psychology & marketing
107
International journal of hospitality management
105
Journal of internet commerce
103
Journal of travel and tourism marketing
100
Electronic commerce research
99
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
94
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of marketing communications
92
Springer eBook Collection
91
Management information systems : mis quarterly
87
International journal of advertising : the review of marketing communications
85
International journal of electronic marketing and retailing : IJEMR
85
Journal of marketing management : MM
84
International journal of electronic commerce : IJEC
81
Cogent business & management
77
Journal of promotion management : innovations in planning and applied research
76
The journal of product & brand management
73
Journal of electronic commerce research : JECR
72
The journal of brand management : an international journal
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
70
International journal of consumer studies
69
International journal of e-business research : an official publication of the Information Resources Management Association
68
International journal of technology marketing : IJTMkt
66
Journal of hospitality marketing & management
65
Journal of information & knowledge management : JIKM
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
International journal of contemporary hospitality management
63
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ECONIS (ZBW)
62
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
4
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
5
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
6
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
Saved in:
7
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
8
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
9
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
10
Can advertisers overcome consumer qualms with virtual reality? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie
;
Orth, Ulrich R.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
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