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~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~subject:"pharmaceuticals"
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Consumer behaviour
pharmaceuticals
Arzneimittel
9
Pharmaceuticals
9
Advertising effects
6
Direct marketing
6
Direktmarketing
6
Werbewirkung
6
USA
5
United States
5
Konsumentenverhalten
3
Advertising
2
Emotion
2
Werbung
2
1992-2001
1
Cognition
1
Comparison
1
Direct-to-consumer
1
Erfolgsfaktor
1
Estimation
1
Ethics
1
Ethik
1
Fernsehwerbung
1
Großbritannien
1
Information value
1
Informationswert
1
Kognition
1
Koreaner
1
Koreans
1
OTC pharmaceuticals
1
Patienten
1
Patients
1
Pharmaceutical industry
1
Pharmaindustrie
1
Print advertising
1
Printwerbung
1
Rezeptfreies Arzneimittel
1
Schätzung
1
Success factor
1
Television advertising
1
Theorie
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3
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Betts, Kevin R.
1
Chang, Chun-Tuan
1
Davis, Christine N.
1
Johnson, Mihaela
1
Jordan, Alyssa
1
Kelly, Bridget J.
1
O'Donoghue, Amie C.
1
Palihawadana, Dayananda
1
Paquin, Ryan S.
1
Reast, Jon
1
Shabbir, Haseeb
1
Williams, Peyton
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Journal of advertising research
NBER working paper series
23
International journal of pharmaceutical and healthcare marketing : IJPHM
21
Working paper / National Bureau of Economic Research, Inc.
20
Health marketing quarterly
19
NBER Working Paper
18
Working Papers / eSocialSciences
16
Health economics
11
CESifo Working Paper
9
CESifo Working Paper Series
8
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CEPR Discussion Papers
6
CESifo working papers
6
International journal of pharmaceutical and healthcare marketing
6
Management Science
6
LSE Research Online Documents on Economics
5
MPRA Paper
5
OECD Economics Department Working Papers
5
International journal of advertising : the quarterly review of marketing communications
4
MERIT Working Papers
4
Review of Industrial Organization
4
AEI Economics Working Paper
3
California management review
3
International journal of industrial organization
3
Journal of Islamic marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of health economics
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
3
The B.E. journal of economic analysis & policy
3
The quarterly journal of economics
3
Tinbergen Institute Discussion Papers
3
UNU-MERIT Working Paper Series
3
Umeå Economic Studies
3
Working Papers / Centre for Health Economics, Department of Economics and Related Studies
3
Working paper
3
World Review of Entrepreneurship, Management and Sustainable Development
3
ARTNeT Working Paper Series
2
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1
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
2
The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon
;
Palihawadana, Dayananda
;
Shabbir, Haseeb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
Saved in:
3
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
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