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~isPartOf:"Journal of advertising research"
~subject:"Consumer goods industry"
~subject:"Homosexuality"
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Consumer goods industry
Homosexuality
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Psychology & marketing
2
APSA 2009 Toronto Meeting Paper
1
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European journal of marketing
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Harvard-Business-Manager : das Wissen der Besten
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International journal of hospitality management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management
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SpringerLink / Bücher
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The journal of consumer marketing
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Tourism management : research, policies, practice
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
Saved in:
2
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
3
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark
;
Kennedy, Rachel
;
Nenycz-Thiel, Magda
; …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
Saved in:
4
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
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