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~isPartOf:"Journal of advertising research"
~subject:"Consumer goods industry"
~type_genre:"Article in journal"
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Consumer goods industry
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Journal of advertising research
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of physical distribution & logistics management : IJPD & LM
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South Asian journal of global business research : SAJGBR ; the official journal of the South Asian Academy of Management
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ECONIS (ZBW)
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What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
2
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark
;
Kennedy, Rachel
;
Nenycz-Thiel, Magda
; …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
Saved in:
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