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~isPartOf:"Journal of advertising research"
~subject:"Consumer protection"
~subject:"USA"
~subject:"Warenkennzeichnung"
~subject:"Werbewirkung"
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Journal of advertising research
International journal of consumer studies
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Psychology & marketing
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Food policy : economics planning and politics of food and agriculture
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Journal of institutional and theoretical economics : JITE
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International journal of hospitality management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Working paper / National Bureau of Economic Research, Inc.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of the Academy of Marketing Science
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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Health marketing quarterly
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
2
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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