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~isPartOf:"Journal of advertising research"
~subject:"Fernsehprogramm"
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Fernsehprogramm
Media usage
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Journal of advertising research
Media-Perspektiven
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The journal of media economics
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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International journal of sport finance
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Journal of sports economics
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Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
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Homo oeconomicus
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International journal of advertising : the review of marketing communications
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International journal of the economics of business
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Jahrbuch Seniorenmarketing
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Journal of behavioral and experimental economics
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The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
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2
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
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