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~isPartOf:"Journal of advertising research"
~subject:"Fernsehwerbung"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Fernsehwerbung
United States
Direct marketing
7
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Advertising effects
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1992-2001
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Aufsatz in Zeitschrift
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DeLorme, Denise E.
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Dutta, Shantanu
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Hausman, Angela
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Huh, Jisu
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Janakiraman, Ramkumar
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Kim, Junga
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Lekakos, George
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Journal of advertising research
Health marketing quarterly
8
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of law & economics
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American journal of agricultural economics
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European journal of operational research : EJOR
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International journal of advertising : the quarterly review of marketing communications
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of business & economics research
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Journal of current issues and research in advertising : JCIRA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Intelligent systems in accounting finance and management : international journal
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International journal of business information systems : IJBIS
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International journal of electronic business
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International journal of information systems and change management : IJISCM
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International journal of nonprofit and voluntary sector marketing
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International journal of production research
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International journal of wine business research : IJWBR
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Journal of agricultural and applied economics
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer behaviour : an international research review
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Journal of economics
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of historical research in marketing
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ECONIS (ZBW)
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1
How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
2
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
3
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
Saved in:
4
Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
Saved in:
5
Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
Saved in:
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