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~isPartOf:"Journal of advertising research"
~subject:"Innovationsmanagement"
~subject:"Retail trade"
~subject:"USA"
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Innovationsmanagement
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Advincula, Dorothy
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Journal of advertising research
Europäische Hochschulschriften / 5
5
Discussion paper / Centre for Economic Policy Research
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Harvard-Business-Manager : das Wissen der Besten
3
The journal of product & brand management
3
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
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Führung, Innovation und Wandel : wie Sie Potenziale entdecken und erfolgreich umsetzen
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Gabler Edition Wissenschaft
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Global business and organizational excellence : a review of research & best practices
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Applied economics letters
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BGPE discussion paper : Bavarian graduate program in economics
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Betriebswirtschaftslehre für Technologie und Innovation
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China-focused cases : selected winners of the CEIBS global case contest
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Commercial lending review
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
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ECONIS (ZBW)
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Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
2
The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
3
Digital and social media in the purchase-decision process : a special report from the advertising research foundation
Powers, Todd
;
Advincula, Dorothy
;
Austin, Manila S.
; …
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 479-489
Persistent link: https://www.econbiz.de/10009710172
Saved in:
4
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
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