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~isPartOf:"Journal of advertising research"
~subject:"Interaktive Medien"
~subject:"Online-Marketing"
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Interaktive Medien
Online-Marketing
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Journal of advertising research
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
Journal of marketing communications
3
Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Research
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in e-business research series (AEBR)
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Advertising, promotion, and new media
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Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business education & accreditation : BEA
1
Computer-mediated marketing strategies : social media and online brand communities
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 3
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
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Emerging topics and technologies in information sytems
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Erfurter Hefte zum angewandten Marketing
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Forschungsgruppe Konsum und Verhalten
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Forum Marketing
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
3
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
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