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~isPartOf:"Journal of advertising research"
~subject:"Internationales Marketing"
~subject:"Success factor"
~subject:"Werbung"
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Internationales Marketing
Success factor
Werbung
Brand management
61
Markenführung
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Advertising effects
19
Werbewirkung
19
Advertising
17
Consumer behaviour
16
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Ford, John B.
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Al-Shuaili, Ahmed Hamed
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Journal of advertising research
Journal of business research : JBR
53
The journal of brand management : an international journal
37
SpringerLink / Bücher
34
International journal of advertising : the review of marketing communications
28
Journal of international marketing
27
International marketing review
26
Journal of marketing communications
24
The journal of product & brand management
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of international consumer marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of retailing and consumer services
13
Journal of global marketing
12
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
Journal of advertising
11
Springer eBook Collection
11
European journal of marketing : EJM
10
International journal of business and globalisation : IJBG
10
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
Journal of euromarketing
8
Journal of historical research in marketing
8
Journal of strategic marketing
8
Marketing : ZFP ; journal of research and management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
The journal of consumer marketing
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Innovatives Markenmanagement
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Business history
6
Gabler Edition Wissenschaft
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of global fashion marketing : JGfM
6
Journal of the Academy of Marketing Science
6
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
18
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1
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods
Harnett, Nicole
;
Gelzinis, Adam
;
Beal, Virginia
; …
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10012656801
Saved in:
4
An investigation of androgyny and sexual orientation in advertising : how androgynous imagery and sexual orientation impact advertisement and brand attitudes
Cowart, Kelly
;
Wagner, Phillip
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10012656807
Saved in:
5
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
6
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
7
#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather
;
Kim, Eunjin
;
Johnson, Erika K.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
Saved in:
8
The relationship between fake news and advertising : brand management in the era of programmatic advertising and prolific falsehood
Mills, Adam J.
;
Pitt, Christine
;
Ferguson, Sarah Lord
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012007127
Saved in:
9
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
10
Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
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