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~isPartOf:"Journal of advertising research"
~subject:"Japan"
~subject:"Mobile marketing"
~subject:"Russia"
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Japan
Mobile marketing
Russia
Mobile phone
5
Mobiltelefon
5
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
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2
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Analysis of variance
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Fashion
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Fernsehprogramm
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Interaktive Medien
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Internationale Marktsegmentierung
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Kanada
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Ashok, Kalidas
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Katsukura, Akihiro
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O'Regan, Marc
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Okazaki, Shintaro
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Journal of advertising research
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Technological forecasting & social change : an international journal
3
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The marketing review
2
4th Communication Policy Research, South Conference, Negombo, Sri Lanka
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research series (AEBR)
1
Advertising, promotion, and new media
1
Always learning
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business applications and computational intelligence
1
Business education & accreditation : BEA
1
CES working papers
1
China's economic growth and transition : macroeconomic, regional, environmental and other dimensions ; first part of proceedings of the International Conference on China and the Asia Pacific Economy ; held 14 - 16 July 1996 at The University of Queensland, Brisbane
1
Direct marketing : an international journal
1
Discussion paper / Institute of Social and Economic Research
1
E-commerce and the digital economy
1
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ECONIS (ZBW)
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Optimizing market segmentation for a global mobile phone provider for both targeting and insight
O'Regan, Marc
;
Ashok, Kalidas
;
Maksimova, Olga
; …
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 571-577
Persistent link: https://www.econbiz.de/10009502016
Saved in:
2
The impact of SMS advertising on members of a virtual community
Nantel, Jacques
;
Sekhavat, Yasha
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 363-374
Persistent link: https://www.econbiz.de/10003768834
Saved in:
3
How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
Saved in:
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