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~isPartOf:"Journal of advertising research"
~subject:"Marketing management"
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Buttle, Francis A.
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Chiagouris, Larry
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Lala, Vishal
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Journal of advertising research
Journal of business research : JBR
22
International journal of internet marketing and advertising : IJIMA
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of marketing communications
11
Business horizons
10
The journal of business & industrial marketing
9
Journal of strategic marketing
8
Journal of internet commerce
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
7
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Journal of communication management : an international journal
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Young consumers : insight and ideas for responsible marketers
5
International journal of technology marketing : IJTMkt
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
European research studies
3
Global journal of business research : GJBR
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of social entrepreneurship and innovation : IJSEI
3
International review on public and non-profit marketing
3
JMM : the international journal on media management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of media business studies
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Management research review
3
Marketing intelligence & planning
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The marketing review
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Administrative Sciences : open access journal
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Asian journal of business and accounting : AJBA
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ECONIS (ZBW)
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1
Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Shaikh, Nazrul I.
;
Hada, Mahima
;
Shrestha, Niva
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012007132
Saved in:
2
Editorial: Marketing in the era of long-tail media
Rubinson, Joel
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003768711
Saved in:
3
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
4
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
5
Measuring Facebook's impact on marketing : the proverbial hits the fans
LaPointe, Pat
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10009663652
Saved in:
6
The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel
;
Umblijs, Andris
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
Saved in:
7
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
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