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~isPartOf:"Journal of advertising research"
~subject:"Marketingmanagement"
~subject:"Product Placement"
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Search: subject:"Brand"
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Marketingmanagement
Product Placement
Brand management
65
Markenführung
65
Advertising effects
43
Werbewirkung
43
Brand
39
Markenartikel
39
Advertising
37
Werbung
37
Brand image
36
Consumer behaviour
36
Konsumentenverhalten
36
Markenimage
36
Internet marketing
22
Online-Marketing
22
USA
17
United States
17
Social Web
12
Social web
12
Fernsehwerbung
9
Product placement
9
Television advertising
9
Viral marketing
6
Virales Marketing
6
Celebrity endorsement
5
Celebrity-Werbung
5
Consumer goods industry
5
Konsumgüterindustrie
5
Marketing management
5
Großbritannien
4
Marketing
4
Sponsoring
4
Sponsorship
4
United Kingdom
4
Advertising planning
3
Ausgaben
3
Australia
3
Australien
3
China
3
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Article
14
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Article in journal
14
Aufsatz in Zeitschrift
14
Language
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English
14
Author
All
Lehu, Jean-Marc
2
Reijmersdal, Eva A. van
2
Romaniuk, Jenni
2
Russell, Cristel Antonia
2
Bressoud, Etienne
1
Cunningham, Isabella
1
Davtyan, Davit
1
Fulgoni, Gian
1
Ha, Kyoungnam
1
Hang, Haming
1
Hwang, Yoori
1
Jeong, Se-Hoon
1
Keller, Ed
1
Meyer, Jeffrey
1
Morales, Andrea C.
1
Neijens, Peter
1
Pettit, Raymond
1
Russell, Dale W.
1
Smit, Edith G.
1
Song, Reo
1
Stewart, Kristin
1
Tsai, Shu-Pei
1
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Published in...
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Journal of advertising research
Journal of business research : JBR
71
The journal of brand management : an international journal
54
The journal of product & brand management
40
International journal of advertising : the quarterly review of marketing communications
37
Journal of promotion management : JPM
37
European journal of marketing : EJM
33
Journal of marketing communications
27
Journal of strategic marketing
27
Journal of retailing and consumer services
23
SpringerLink / Bücher
23
Journal of advertising : official publication of the American Academy of Advertising
22
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of advertising : the review of marketing communications
19
Journal of marketing
19
Journal of marketing management : MM
19
Journal of the Academy of Marketing Science
15
Marketing intelligence & planning
15
The marketing review
14
Journal of promotion management : innovations in planning and applied research
13
Cogent business & management
12
International marketing review
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
11
Business horizons
10
Europäische Hochschulschriften / 5
10
Gabler Edition Wissenschaft
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International journal of internet marketing and advertising : IJIMA
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
9
The journal of business & industrial marketing
9
Asia Pacific journal of marketing and logistics
8
European research studies
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Improving marketing strategies for private label products
8
Journal of global marketing
8
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
2
Editorial content in native advertising : how do
brand
placement and content quality affect native-advertising effectiveness?
Hwang, Yoori
;
Jeong, Se-Hoon
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10012109428
Saved in:
3
Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
Saved in:
4
De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
Saved in:
5
The efficacy of
brand
-execution tactics in TV advertising,
brand
placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
Comparing
brand
placements and advertising on
brand
recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
7
The relationship between product placement and the performance of movies : can
brand
promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
8
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
9
Brand
-placement effectiveness and competitive interference in entertainment media :
brand
recall and choice in kid's video-game advertisements
Hang, Haming
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
Saved in:
10
Message framing strategy for
brand
communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
1
2
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