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~isPartOf:"Journal of advertising research"
~subject:"Marketingmanagement"
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Search: subject:"Brand"
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Marketingmanagement
Brand management
61
Markenführung
61
Brand
39
Markenartikel
39
Advertising effects
38
Werbewirkung
38
Brand image
33
Markenimage
33
Advertising
32
Consumer behaviour
32
Konsumentenverhalten
32
Werbung
32
Internet marketing
20
Online-Marketing
20
USA
17
United States
17
Social Web
10
Social web
10
Fernsehwerbung
9
Product Placement
9
Product placement
9
Television advertising
9
Viral marketing
6
Virales Marketing
6
Celebrity endorsement
5
Celebrity-Werbung
5
Consumer goods industry
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Konsumgüterindustrie
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Marketing management
5
Großbritannien
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Marketing
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United Kingdom
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Advertising planning
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Ausgaben
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Australia
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Australien
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China
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Communication
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Comparison
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Fulgoni, Gian
1
Keller, Ed
1
Pettit, Raymond
1
Romaniuk, Jenni
1
Tsai, Shu-Pei
1
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Journal of advertising research
Journal of business research : JBR
59
The journal of brand management : an international journal
51
The journal of product & brand management
36
European journal of marketing : EJM
28
Journal of strategic marketing
24
Journal of retailing and consumer services
22
SpringerLink / Bücher
21
Journal of marketing communications
20
Journal of marketing management : MM
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing
17
Journal of the Academy of Marketing Science
13
Journal of promotion management : JPM
12
The marketing review
12
Cogent business & management
11
International marketing review
11
Marketing intelligence & planning
11
Springer eBook Collection
11
Europäische Hochschulschriften / 5
10
Gabler Edition Wissenschaft
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
The journal of business & industrial marketing
9
Asia Pacific journal of marketing and logistics
8
Business horizons
8
European research studies
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Measuring and managing brands
8
International journal of internet marketing and advertising : IJIMA
7
International journal of wine business research : IJWBR
7
Journal of promotion management : innovations in planning and applied research
7
Marketing letters : a journal of research in marketing
7
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ECONIS (ZBW)
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1
De-clutter your mind : seven worries you can drop from your research agenda
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 131-133
Persistent link: https://www.econbiz.de/10009778476
Saved in:
2
Big Data : friend or foe of digital advertising? ; five ways marketers should use digital Big Data to their advantage
Fulgoni, Gian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 372-376
Persistent link: https://www.econbiz.de/10010245524
Saved in:
3
Learing from winners : how IBM seized the day
Pettit, Raymond
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
Saved in:
4
Unleashing the power of word of mouth : creating
brand
advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
5
Message framing strategy for
brand
communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
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