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~isPartOf:"Journal of advertising research"
~subject:"Media usage"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Search: subject:"Medien"
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Media usage
Werbewirkung
Social Web
54
Social web
54
Advertising effects
34
Internet marketing
32
Online-Marketing
32
USA
32
United States
32
Mediennutzung
27
Consumer behaviour
20
Konsumentenverhalten
20
Advertising
18
Werbung
18
Viral marketing
15
Virales Marketing
15
Fernsehwerbung
12
Television advertising
12
Interactive media
9
Interaktive Medien
9
Communication
8
Kommunikation
8
Brand management
7
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7
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7
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7
Marketingmanagement
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4
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Article in journal
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52
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English
52
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Sharp, Byron
3
Beal, Virginia
2
Bellman, Steven
2
Kerr, Gayle
2
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Riegner, Cate
2
Zigmond, Dan
2
Albert, Terric C.
1
Baron, Shawn D.
1
Barwise, Patrick
1
Beard, Fred K.
1
Beede, Park
1
Berthon, Pierre R.
1
Bowen, Kevin
1
Brettel, Malte
1
Broadbridge, Victoria
1
Brouwer, Caryb
1
Bruich, Sean
1
Campbell, Colin
1
Campbell, Colin L.
1
Cauberghe, Verolien
1
Cha, Jiyoung
1
Chang, Shin-Shin
1
Chen, Tsai
1
Chiu, Hung-Chang
1
Collins, Martin
1
D'Amico, Ted
1
Davis, Boyd H.
1
Davis, Robert
1
Di Domenico, Giandomenico
1
Dickinson-Delaporte, Sonia
1
Dix, Stephen Richard
1
Dorai-Raj, Sundar
1
Drennan, Judy
1
Du Plessis, Erik
1
Enoch, Glenn
1
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1
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1
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Journal of advertising research
Media-Perspektiven
41
International journal of advertising : the review of marketing communications
39
International journal of internet marketing and advertising : IJIMA
35
The journal of media economics
34
Journal of marketing communications
31
Journal of business research : JBR
30
Journal of promotion management : innovations in planning and applied research
24
International journal of advertising : the quarterly review of marketing communications
21
Young consumers : insight and ideas for responsible marketers
21
Journal of retailing and consumer services
19
Journal of advertising : official publication of the American Academy of Advertising
18
JMM : the international journal on media management
16
Psychology & marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of internet commerce
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Journal of promotion management : JPM
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of electronic commerce : IJEC
9
Journal of current issues and research in advertising
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of electronic commerce research : JECR
8
Journal of marketing management : MM
8
Journal of media business studies
8
Cogent business & management
7
Information systems research : ISR
7
Journal of global information management : an official publication of the Information Resources Management Association
6
Journal of marketing research : JMR
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Management information systems : mis quarterly
6
Marketing intelligence & planning
6
The journal of applied business research
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
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ECONIS (ZBW)
52
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
3
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
4
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
5
Cracking the cross-media code : how to use single-source measures to examine media cannibalization and convergence
Enoch, Glenn
;
Johnson, Kelly
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003991752
Saved in:
6
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
7
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
8
Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
9
Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter
;
Voorveld, Hilde
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
Saved in:
10
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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