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~isPartOf:"Journal of advertising research"
~subject:"Online-Handel"
~subject:"Werbung"
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
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Electronic commerce research
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Journal of marketing communications
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Cutting edge international research
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International journal of advertising : the review of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Application of gaming in new media marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Advertising theory
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Asia Pacific journal of marketing and logistics
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Computer-mediated marketing strategies : social media and online brand communities
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Digital and social media marketing : a results-driven approach
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Digital innovations for customer engagement, management, and organizational improvement
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ERIM report series research in management
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Explorations in critical studies of advertising
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Handbook of research on effective advertising strategies in the social media age
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Higher School of Economics Research Paper
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International journal of e-business research : an official publication of the Information Resources Management Association
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How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
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2
Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall
;
Schiller, Shu Z.
;
Galletta, Dennis
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
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