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~subject:"Printwerbung"
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Cano, Cynthia Rodriguez
1
Ortinau, David J.
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Saxton, Kim
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Journal of advertising research
Journal of fashion marketing and management
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
CORE discussion paper : DP
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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Eye Tracking in der Sport- und Veranstaltungsbranche
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Health marketing quarterly
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Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
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2
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
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