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~isPartOf:"Journal of advertising research"
~subject:"Vergleich"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: "Health care reform" OR "Health care systems" OR "USA"
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USA
146
United States
146
Advertising effects
67
Werbewirkung
67
Advertising
27
Werbung
27
Fernsehwerbung
25
Television advertising
25
Consumer behaviour
23
Internet marketing
23
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Bakir, Aysen
1
Cruthirds, Kevin W.
1
Cunningham, Isabella
1
Davis, Robert
1
Davtyan, Davit
1
DeLorme, Denise E.
1
Huang, Liang
1
Huh, Jisu
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Kim, Ilchul
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Kim, Junga
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Kitchen, Philip J.
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Laroche, Michel
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Nepomuceno, Marcelo Vinhal
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Newstead, Kate
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Reid, Leonard N.
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Richard, Marie-Odile
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Riegner, Cate
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Romaniuk, Jenni
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Schultz, Don E.
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Stewart, Kristin
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Journal of advertising research
Journal of business ethics : JOBE
40
The American economic review
32
Technological forecasting & social change : an international journal
30
Journal of international consumer marketing
24
Ifo-Schnelldienst
17
Vierteljahrshefte zur Wirtschaftsforschung
17
International productivity monitor
16
Canadian public policy : a journal for the discussion of social and economic policy in Canada
15
Journal of labor economics
15
International business and economics research journal
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of accounting and public policy
13
Applied economics
12
Health affairs : at the intersection of health, health care, and policy
12
Monthly labor review : MLR
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
12
Economic policy : a European forum
11
Intereconomics : review of European economic policy
11
Journal of global information management : an official publication of the Information Resources Management Association
11
Journal of retailing and consumer services
10
The review of financial studies
10
American economic journal : a journal of the American Economic Association
9
Applied economics letters
9
Canadian journal of agricultural economics : CJAE
9
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
9
Economie et statistique
9
Industrial relations : a journal of economy & society
9
International journal of selection and assessment
9
Journal of human resources : JHR
9
Journal of public economics
9
Revue de l'OFCE
9
The economic journal : the journal of the Royal Economic Society
9
The international journal of human resource management
9
The review of economics and statistics
9
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
9
Covid economics : vetted and real-time papers
8
Cross cultural management : an international journal
8
Journal of business research : JBR
8
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
2
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
3
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
4
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
5
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
6
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
Saved in:
7
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
8
Wired China : the power of the world's largest internet population
Riegner, Cate
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 496-505
Persistent link: https://www.econbiz.de/10003797956
Saved in:
9
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
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