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~isPartOf:"Journal of advertising research"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Werbewirkung
Social Web
54
Social web
54
Advertising effects
34
Internet marketing
32
Online-Marketing
32
USA
32
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32
Media usage
27
Mediennutzung
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1
Beal, Virginia
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Journal of advertising research
International journal of advertising : the review of marketing communications
39
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
26
Journal of marketing communications
26
Journal of promotion management : innovations in planning and applied research
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of retailing and consumer services
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Psychology & marketing
10
International journal of electronic commerce : IJEC
9
Journal of current issues and research in advertising
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Cogent business & management
7
Journal of electronic commerce research : JECR
7
Journal of promotion management : JPM
6
Marketing intelligence & planning
6
Young consumers : insight and ideas for responsible marketers
6
Journal of internet commerce
5
Journal of marketing management : MM
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of consumer studies
4
Journal of global marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
The journal of applied business research
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing theory and practice : JMTP
3
Management : journal of contemporary management issues
3
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ECONIS (ZBW)
34
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34
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Date (oldest first)
1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
3
Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
4
Cross-platform advertising : current practices and issues for the future : why the gross rating point metric should thrive in today's fragmented media world
Neijens, Peter
;
Voorveld, Hilde
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011429015
Saved in:
5
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
6
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
7
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
8
How products and advertising offend consumers
Beard, Fred K.
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10003688966
Saved in:
9
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
Saved in:
10
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
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