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The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon
;
Palihawadana, Dayananda
;
Shabbir, Haseeb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
Saved in:
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The Ethical Aspects of Direct-to-Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
Reast, Jon
;
Palihawadana, Dayananda
;
Shabbir, Haseeb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 450-464
Persistent link: https://www.econbiz.de/10008107587
Saved in:
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