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~isPartOf:"Journal of advertising research"
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Schibrowsky, John A.
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Schultz, Don E.
3
Peltier, James W.
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Davis, John
1
Peltier, James
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Journal of advertising research
Journal of marketing education : JME
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
European journal of marketing : EJM
3
International small business journal
2
International small business journal : researching entrepreneurship
2
International journal of advertising : the quarterly review of marketing communications
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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The journal of services marketing
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Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
Saved in:
2
Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable-Giving Behavior - Longitudinal communications move customers through the...
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
42
(
2002
)
4
,
pp. 23-41
Persistent link: https://www.econbiz.de/10006508375
Saved in:
3
Interactive Psychographics: Cross-Selling in the Banking Industry - This paper presents the findings from a study designed to investigate the use of "interactive psychographics" to...
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
; …
- In:
Journal of advertising research
42
(
2002
)
2
,
pp. 7-22
Persistent link: https://www.econbiz.de/10006509470
Saved in:
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