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~isPartOf:"Journal of agricultural & food industrial organization"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Handelsmarke
15
Store brand
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Einzelhandelspreis
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Brand management
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Markenartikel
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private label
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Ailawadi, Kusum L.
1
Bradlow, Eric T.
1
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Chrysochou, Polymeros
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Dawes, John
1
Draganska, Michaela
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Meyer-Waarden, Lars
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Journal of agricultural & food industrial organization
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
11
The international review of retail, distribution and consumer research
4
Journal of business research : JBR
3
The journal of product & brand management
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of retail & distribution management
2
Journal of business & economics research
2
Journal of marketing
2
Kundenmanagement & Electronic Commerce
2
Business research quarterly : BRQ
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European review of agricultural economics : ERAE
1
Gabler-Edition Wissenschaft / Marktorientiertes Management
1
Handbook of research on retailer-consumer relationship development
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business environment : IJBE
1
International journal of production economics
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics and management
1
Journal of economic behavior & organization : JEBO
1
Journal of economic development
1
Journal of retailing
1
Journal of risk and financial management : JRFM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing intelligence & planning
1
Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
1
Middle East journal of management : MEJM
1
Neue Ansätze in Markenforschung und Markenführung
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Redline / Wirtschaft
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Schmalenbach business review : sbr
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
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1
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
2
The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
Saved in:
3
Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.
;
Bradlow, Eric T.
;
Draganska, Michaela
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
Saved in:
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