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~isPartOf:"Journal of air transport management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Psychology & marketing"
~person:"Shulga, Lenna"
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Beziehungsmarketing
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Customer satisfaction
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Fairness
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Gerechtigkeit
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Justice
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Loyalty program
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Perception
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Rawls's theory of justice
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Rawls-Gerechtigkeitstheorie
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justice
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reward programs
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Shulga, Lenna
Tanford, Sarah
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Journal of air transport management
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Psychology & marketing
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Measuring perceptions of fairness of loyalty program members
Shulga, Lenna
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
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