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~isPartOf:"Journal of banking & finance"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~person:"De Marez, Lieven"
~subject:"Market segmentation"
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Journal of targeting, measurement and analysis for marketing
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Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
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