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~isPartOf:"Journal of behavioral and experimental economics"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Brand management"
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Brand management
Konsumentenverhalten
Consumer behaviour
2
Consumer ratings
1
Deutschland
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E-commerce
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Electronic Commerce
1
Experiment
1
Fans
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Fantasy league
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Football
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Germany
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Ha, Jooyeon
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Kotrba, Vojtěch
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Park, Jeong-Yeol
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Park, Kwangsoo
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Journal of behavioral and experimental economics
Journal of hospitality marketing & management
Journal of business research : JBR
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Information systems research : ISR
3
International journal of hospitality management
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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Frontiers in Economic History
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of accounting and information management
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of information technology and management : IJITM
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International journal of internet marketing and advertising : IJIMA
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Journal of behavioral decision making
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Journal of business ethics : JOBE
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Journal of consumer marketing
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Journal of management analytics
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Journal of marketing communications
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Journal of media business studies
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Psychology & marketing
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Springer eBook Collection
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The journal of applied business research
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Young consumers : insight and ideas for responsible marketers
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Direct preferences of sports fans : Is there a superstar effect in the fantasy league?
Kotrba, Vojtěch
- In:
Journal of behavioral and experimental economics
78
(
2019
),
pp. 89-97
Persistent link: https://www.econbiz.de/10012240252
Saved in:
2
An experimental investigation on the determinants of online hotel booking intention
Park, Kwangsoo
;
Ha, Jooyeon
;
Park, Jeong-Yeol
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011754059
Saved in:
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