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Search: subject_exact:"Wahrnehmungsmessung"
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Journal of behavioral decision making
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
61
International journal of hospitality management
45
International journal of selection and assessment
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Tourism management : research, policies, practice
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Comparison-specific preferences : the attentional dilution effect for delay and risk
Read, Daniel
;
McDonald, Rebecca
;
Cubitt, Robin P.
- In:
Journal of behavioral decision making
36
(
2023
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014442756
Saved in:
2
Numeracy, numeric attention, and number use in judgment and choice
Tiede, Kevin E.
;
Bjälkebring, Pär
;
Peters, Ellen
- In:
Journal of behavioral decision making
35
(
2022
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013279754
Saved in:
3
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
4
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
5
Corporate social purpose statements and employee perceptions about the CEO and the corporation : a large sample natural experiment
Lianidou, Theano
;
Zhu, Di
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014468557
Saved in:
6
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
7
Masstige marketing : an empirical study of consumer perception and product attributes with moderating role of status, emotion, and pride
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490645
Saved in:
8
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
9
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
10
Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of business research : JBR
142
(
2022
),
pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
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