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~isPartOf:"Journal of brand management / advanced collections"
~person:"Bang, Nguyen"
~person:"Brexendorf, Tim Oliver"
~person:"Peitz, Martin"
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Brand architecture
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Journal of brand management / advanced collections
International studies of management and organization
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Business ethics quarterly : the journal of the Society for Business Ethics
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate reputation review : an international journal
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European economic review : EER
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International journal of contemporary hospitality management
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Advances in corporate branding
Balmer, John M. T.
(
ed.
);
Powell, Shaun M.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011573198
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