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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Rocereto, Joseph F."
~subject:"Brand loyalty"
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Brand loyalty
Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Markenführung
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Markenimage
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Self-Concept
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Brand Image Congruity
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Einzelhandel
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Gender
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Geschlecht
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Handelsmarke
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Loyalty
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Markenartikel
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Rocereto, Joseph F.
Mosca, Joseph B.
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Journal of business & economics research
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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