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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Trocchia, Philip J."
~subject:"Brand management"
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Consumer rental car choice : price, agent, and brand effects
Ainscough, Thomas L.
;
Trocchia, Philip J.
;
Gum, John R.
- In:
Journal of business & economics research
7
(
2009
)
7
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003869843
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