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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Data Mining"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenbindungsprogramm"
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Data Mining
Relationship marketing
Kundenbindungsprogramm
8
Loyalty program
8
Beziehungsmarketing
6
Consumer behaviour
3
Konsumentenverhalten
3
Preismanagement
3
Pricing strategy
3
Customer satisfaction
2
Kundenzufriedenheit
2
Rabatt
2
Rebate
2
pricing
2
Association rule mining
1
Bestandsmanagement
1
Clustering
1
Cross-category purchases
1
Customer retention
1
Customer value
1
Customized coupons
1
Data mining
1
Deutschland
1
Direct marketing
1
Direktmarketing
1
Estimation
1
Experiment
1
Germany
1
Handelsmarketing
1
Inventory management
1
Kundenbindung
1
Kundenwert
1
Lieferkette
1
Marketing management
1
Marketingmanagement
1
Preisdifferenzierung
1
Price discrimination
1
Retail marketing
1
Revenue management
1
Revenue-Management
1
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6
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English
4
German
2
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Chun, So Yeon
1
Gruber, Kathrin
1
Helm, Roland
1
Hornik, Kurt
1
Huber, Frank
1
Jain, Dipak
1
Krishnan, Trichy V.
1
Ludl, Michaela
1
March, Nicolas
1
Matthes, Isabel
1
Meyer, Ralf
1
Ovchinnikov, Anton
1
Reutterer, Thomas
1
Rossi, Federico
1
Singh, Siddharth S.
1
Vollhardt, Kai
1
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Journal of business economics : JBE
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
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ECONIS (ZBW)
6
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1
Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon
;
Ovchinnikov, Anton
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
Saved in:
2
Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
Saved in:
3
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
4
Wirkungsweise von Combined-Currency Prices : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Meyer, Ralf
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 533-559
Persistent link: https://www.econbiz.de/10003966095
Saved in:
5
Customer loyalty programs : are they profitable?
Singh, Siddharth S.
;
Jain, Dipak
;
Krishnan, Trichy V.
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
Saved in:
6
Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
Saved in:
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