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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
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Marketing theory
7
Marketingtheorie
7
Theorie
7
Theory
7
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
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5
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1995-1996
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10
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7
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Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Herrmann, Andreas
14
Hruschka, Harald
14
Bauer, Hans H.
12
Esch, Franz-Rudolf
12
Homburg, Christian
11
Bruhn, Manfred
10
Wagner, Udo
10
Albers, Sönke
8
Huber, Frank
8
Swoboda, Bernhard
8
Krafft, Manfred
7
Walsh, Gianfranco
7
Wiedmann, Klaus-Peter
7
Diller, Hermann
6
Sattler, Henrik
6
Simon, Hermann
6
Gröppel-Klein, Andrea
5
Helm, Roland
5
Voeth, Markus
5
Baier, Daniel
4
Burmann, Christoph
4
Ebster, Claus
4
Klapper, Daniel
4
Schramm-Klein, Hanna
4
Steiner, Winfried J.
4
Völckner, Franziska
4
Bekk, Magdalena
3
Clement, Michel
3
Decker, Reinhold
3
Dichtl, Erwin
3
Germelmann, Claas Christian
3
Haas, Alexander
3
Heitmann, Mark
3
Kaas, Klaus Peter
3
Lingenfelder, Michael
3
Mäder, Ralf
3
Natter, Martin
3
Reutterer, Thomas
3
Roth, Stefan
3
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Journal of business economics : JBE
Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
24
Review of marketing research
16
Lehrbuch
11
Springer eBook Collection
11
Jahrbuch der Absatz- und Verbrauchsforschung
10
Legends in marketing
9
International Marketing Review
8
Journal of business research : JBR
7
SAGE library in marketing
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Springer eBook Collection / Business and Economics
7
essentials
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Der Markt : international journal of marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Studienwissen kompakt
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Review of Marketing Research Ser.
4
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Reihe: Marketing
3
Transfer : Zeitschrift für Kommunikation und Markenmanagement
3
BTE-Fachdokumentation
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Kundenzentrierte Unternehmensführung
2
MOREMEDIA
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
17
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1
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos
Brauckmann, Nadine
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 32-65
Persistent link: https://www.econbiz.de/10014437780
Saved in:
4
Increasing the effectiveness of benefit arguments : a regulatory fit perspective
Gierl, Heribert
;
Pagel, Sabine
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10009514756
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
7
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
8
Technologische Innovationen und asymmetrische Information : die Eignung verschiedener Signale für Anbieter unterschiedlicher Technologiegenerationen
Gierl, Heribert
;
Helm, Roland
;
Satzinger, Michaela
- In:
Journal of business economics : JBE
69
(
1999
)
10
,
pp. 1181-1205
Persistent link: https://www.econbiz.de/10001418835
Saved in:
9
How does self-referencing affect product evaluations? : a comparison of three models
Gierl, Heribert
;
Bombe, Sandra
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009554426
Saved in:
10
Optimale Präsenz des Vertriebs auf Auslandmärkten
Gierl, Heribert
;
Helm, Roland
- In:
Journal of business economics : JBE
70
(
2000
)
10
,
pp. 1063-1082
Persistent link: https://www.econbiz.de/10001522662
Saved in:
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