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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~subject:"inner city"
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inner city
Beziehungsmarketing
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Brick and mortar
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Central city
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Customer analysis
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Distance selling
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Distanzhandel
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Einzelhandelsstandort
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Firm performance
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Innenstadt
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Kundenanalyse
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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OpenStreetMap
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Relationship marketing
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Retail location
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Stadtentwicklung
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Unternehmenserfolg
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city ambience
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city attractive distribution
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Reinartz, Werner J.
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Scholdra, Thomas P.
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Wichmann, Julian R. K.
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Journal of business economics : JBE
Marketing accountability for marketing and non-marketing outcomes
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What drives inner city attractiveness for society? : the role of Brick-and-mortar Stores
Wichmann, Julian R. K.
;
Scholdra, Thomas P.
;
Reinartz, …
- In:
Marketing accountability for marketing and …
,
(pp. 279-317)
.
2021
Persistent link: https://www.econbiz.de/10012654283
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