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~isPartOf:"Journal of business economics : JBE"
~language:"eng"
~person:"Brettel, Malte"
~person:"Schnittka, Oliver"
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Consumer behaviour
4
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4
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3
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Brand image
2
Brand management
2
Markenführung
2
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Brettel, Malte
Schnittka, Oliver
Fandel, Günter
22
Breuer, Wolfgang
18
Spengler, Thomas Stefan
12
Schreck, Philipp
11
Hofmann, Christian
10
Fabel, Oliver
8
Hruschka, Harald
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Kleine, Andreas
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5
Bresser, Rudi K. F.
4
Dyckhoff, Harald
4
Ehrmann, Thomas
4
Ewelt-Knauer, Corinna
4
Hinz, Oliver
4
Hopp, Christian
4
Hörisch, Jacob
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Jaehn, Florian
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Korhonen, Pekka J.
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Lohmann, Christian
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Paetz, Friederike
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Pull, Kerstin
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Walter, Andreas
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Journal of business economics : JBE
Edition Wissenschaft - Apprimus
1
Entrepreneurship, theory and practice : ET & P
1
International journal of electronic commerce : IJEC
1
Journal of Business Economics
1
Journal of business ethics : JBE
1
Journal of marketing management : MM
1
Schmalenbach business review : sbr
1
Strategic entrepreneurship journal : SEJ
1
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
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ECONIS (ZBW)
9
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1
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9
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1
Building an equity story : the impact of effectuation on
business
angel investments
Schmidt, Sebastian
;
Bendig, David
;
Brettel, Malte
- In:
Journal of business economics : JBE
88
(
2018
)
3/4
,
pp. 471-501
Persistent link: https://www.econbiz.de/10011847659
Saved in:
2
CHRO firm dinosaur versus CHRO role gorilla : the effect of CHRO company and role tenure on firms' social performance
Engels, Nina
;
Fischer-Kreer, Denise
;
Brettel, Malte
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 929-954
Persistent link: https://www.econbiz.de/10013438884
Saved in:
3
Visitor characteristics matter : how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated
Faerber, Lea Susanne
;
Ahrholdt, Dennis C.
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10012496009
Saved in:
4
On private equity exits of family firms in the German Mittelstand
Kreer, Florian
;
Mauer, René
;
Strese, Steffen
;
Brettel, …
- In:
Journal of business economics : JBE
88
(
2018
)
3/4
,
pp. 503-529
Persistent link: https://www.econbiz.de/10011847662
Saved in:
5
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
6
Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations
Schnittka, Oliver
;
Himme, Alexander
;
Papies, Dominik
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 943-984
Persistent link: https://www.econbiz.de/10011758108
Saved in:
7
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
8
Does it really hurt? : consumer reactions to content sponsorships in daily newspapers
Wellbrock, Christian M.
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10010476664
Saved in:
9
High-profile employees at universities and their intentions of commercializing research results
Brettel, Malte
;
Mauer, René
;
Walter, Thomas
- In:
Journal of business economics : JBE
83
(
2013
)
4
,
pp. 357-382
Persistent link: https://www.econbiz.de/10009742948
Saved in:
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