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~isPartOf:"Journal of business economics : JBE"
~language:"eng"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Consumer behaviour
2
Direct marketing
2
Direktmarketing
2
Konsumentenverhalten
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Association rule mining
1
Beziehungsmarketing
1
Clustering
1
Cross-category purchases
1
Customized coupons
1
Data Mining
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Data mining
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Heckman sample selection model
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Kundenbindungsprogramm
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Loyalty program
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Online retailing
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Online shops
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Online-Handel
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Random forests
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Regression analysis
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Regressionsanalyse
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Relationship marketing
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Sales promotion
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Sampling
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Stichprobenerhebung
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Target group
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Uplift modeling
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Zero-inflated negative binomial regression
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Aufsatz in Zeitschrift
Ratgeber
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Baier, Daniel
1
Gruber, Kathrin
1
Hornik, Kurt
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March, Nicolas
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Reutterer, Thomas
1
Stöcker, Björn
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Journal of business economics : JBE
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
Quantitative marketing and economics : QME
3
The journal of law & economics
3
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
2
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
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