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~isPartOf:"Journal of business economics : JBE"
~person:"Fang, Shih Chieh"
~person:"Silberhorn, Nadja"
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Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
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