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~isPartOf:"Journal of business economics : JBE"
~person:"Reutterer, Thomas"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Association rule mining
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Beziehungsmarketing
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Clustering
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Consumer behaviour
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Cross-category purchases
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Customized coupons
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Data Mining
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Journal of business economics : JBE
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A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
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