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~isPartOf:"Journal of business economics : JBE"
~person:"Völckner, Franziska"
~subject:"Erfolgsfaktor"
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Erfolgsfaktor
Brand management
3
Markenführung
3
Brand image
2
Deutschland
2
Germany
2
Markenimage
2
Success factor
2
Attitude-based partner fit
1
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Causality analysis
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Consumer behaviour
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Consumer goods marketing
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Inter-firm cooperation
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Kausalanalyse
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Konsumentenverhalten
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Konsumgütermarketing
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Markenartikel
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Markentransfer
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Preisniveau
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Price level
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Product quality
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Product-based partner fit
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Produktqualität
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Regression analysis
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Regressionsanalyse
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Spillover effect
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Spillover-Effekt
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Völckner, Franziska
Brettel, Malte
2
Clermont, Marcel
2
Homburg, Christian
2
Sattler, Henrik
2
Stock, Ruth
2
Ahn, Heinz
1
Alt, Rainer
1
Antons, David
1
Bauer, Hans H.
1
Betz, Jürgen
1
Block, Jörn
1
Breitenecker, Robert J.
1
Bresser, Rudi K. F.
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Brühl, Volker
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Decker, Carolin
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Dyckhoff, Harald
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Ehrmann, Thomas
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Engelen, Andreas
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Ernst, Holger
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Grill, Polina
1
Gäbler, Simone
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Günther, Thomas W.
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Haas, Alexander
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Haenecke, Henrik
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Heinemann, Florian
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Helm, Roland
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Herr, Christian T.
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Hornung, Frank
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Journal of business economics : JBE
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ECONIS (ZBW)
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Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska
- In:
Journal of business economics : JBE
74
(
2004
)
11
,
pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
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2
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
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