//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business economics : JBE"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Hruschka, Harald"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Theorie
8
Theory
8
Marketing management
4
Marketingmanagement
4
Market research
3
Marketing
3
Marketing theory
3
Marketingtheorie
3
Marktforschung
3
Estimation theory
2
Schätztheorie
2
Simulation
2
Algorithm
1
Algorithmus
1
Allocation
1
Allokation
1
Artificial intelligence
1
Brand
1
Consumer behaviour
1
Consumer goods marketing
1
Data Mining
1
Data mining
1
Direct marketing
1
Direktmarketing
1
Distance selling
1
Distanzhandel
1
Econometric model
1
Econometrics
1
Estimation
1
Exploration-exploitation algorithm
1
Interaction effects
1
Kauf
1
Konsumentenverhalten
1
Konsumgütermarketing
1
Künstliche Intelligenz
1
Machine learning
1
Markenartikel
1
Market share
1
Marketing resource allocation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Hruschka, Harald
1
Published in...
All
Journal of business economics : JBE
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Messung von Interdependenzen zwischen Marketing-Instrumenten : Bestimmung eines Mehrgleichungsmodells für markierte kurzlebige Konsumgüter
Hruschka, Harald
- In:
Journal of business economics : JBE
60
(
1990
)
5/6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10001083880
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->