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~isPartOf:"Journal of business economics : JBE"
~subject:"Brand"
~subject:"Employment decision"
~subject:"Success factor"
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Search: subject:"Markenpolitik"
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Brand
Employment decision
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Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
3
Beziehungsmarketing
2
Brand extension
2
Erfolgsfaktor
2
Markentransfer
2
Relationship marketing
2
Spillover effect
2
Spillover-Effekt
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2
Theory
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Attitude-based partner fit
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1
Brand contrast effects
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Brand extensions
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Brand loyalty
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Brand personality
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Causality analysis
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Celebrity endorsement
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Celebrity-Werbung
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Consumer goods marketing
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Sattler, Henrik
2
Völckner, Franziska
2
Boztuğ, Yasemin
1
Brosi, Prisca
1
Erfgen, Carsten
1
Hildebrandt, Lutz
1
Schnittka, Oliver
1
Silberhorn, Nadja
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Welpe, I. M.
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Journal of business economics : JBE
Journal of business research : JBR
241
The journal of brand management : an international journal
235
The journal of product & brand management
196
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
SpringerLink / Bücher
51
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
38
Marketing letters : a journal of research in marketing
34
Journal of marketing communications
33
International journal of hospitality management
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of strategic marketing
29
Journal of the Academy of Marketing Science
29
The journal of consumer marketing
29
European journal of marketing
28
Business horizons
27
Journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Brands and branding
26
Journal of fashion marketing and management
26
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
24
Journal of global marketing
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
5
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1
Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
3
Employer branding for universities : what attracts international postdocs?
Brosi, Prisca
;
Welpe, I. M.
- In:
Journal of business economics : JBE
85
(
2015
)
7
,
pp. 817-850
Persistent link: https://www.econbiz.de/10011317649
Saved in:
4
Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska
- In:
Journal of business economics : JBE
74
(
2004
)
11
,
pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
Saved in:
5
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
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