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~isPartOf:"Journal of business economics : JBE"
~subject:"Consumer behaviour"
~subject:"Employment decision"
~subject:"Success factor"
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Search: subject:"Markenpolitik"
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Consumer behaviour
Employment decision
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Brand management
9
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7
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3
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Journal of business economics : JBE
Journal of business research : JBR
397
The journal of product & brand management
286
The journal of brand management : an international journal
269
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
74
Journal of marketing communications
73
SpringerLink / Bücher
62
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
49
Journal of strategic marketing
49
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Journal of retailing
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ECONIS (ZBW)
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1
Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
Saved in:
2
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
3
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
4
Employer branding for universities : what attracts international postdocs?
Brosi, Prisca
;
Welpe, I. M.
- In:
Journal of business economics : JBE
85
(
2015
)
7
,
pp. 817-850
Persistent link: https://www.econbiz.de/10011317649
Saved in:
5
Negative spillover effects in brand cooperation
Herm, Steffen
- In:
Journal of business economics : JBE
84
(
2014
)
8
,
pp. 1087-1109
Persistent link: https://www.econbiz.de/10010424230
Saved in:
6
Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska
- In:
Journal of business economics : JBE
74
(
2004
)
11
,
pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
Saved in:
7
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
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