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~isPartOf:"Journal of business economics : JBE"
~subject:"Employment decision"
~subject:"Markenimage"
~subject:"Success factor"
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Employment decision
Markenimage
Success factor
Brand management
9
Markenführung
9
Brand image
7
Consumer behaviour
4
Konsumentenverhalten
4
Brand
3
Markenartikel
3
Beziehungsmarketing
2
Brand extension
2
Erfolgsfaktor
2
Markentransfer
2
Relationship marketing
2
Spillover effect
2
Spillover-Effekt
2
Theorie
2
Theory
2
Advertising effects
1
Age group
1
Altersgruppe
1
Attitude-based partner fit
1
Brand alliances
1
Brand contrast effects
1
Brand extensions
1
Brand loyalty
1
Brand personality
1
Causality analysis
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Consumer goods marketing
1
Cross-category brand loyalty
1
Customer age
1
Customer satisfaction
1
Denial
1
Deutschland
1
Employer branding
1
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1
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6
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3
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Sattler, Henrik
3
Völckner, Franziska
3
Schnittka, Oliver
2
Bekk, Magdalena
1
Boztuğ, Yasemin
1
Brosi, Prisca
1
Erfgen, Carsten
1
Herm, Steffen
1
Herrmann, Andreas
1
Hildebrandt, Lutz
1
Huber, Frank
1
Johnen, Marius
1
Landes, Miriam
1
Moser, Klaus
1
Peter, Sibylle
1
Silberhorn, Nadja
1
Spörrle, Matthias
1
Urban, Kathrin
1
Victoria Villeda, Isabel
1
Welpe, I. M.
1
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Journal of business economics : JBE
Journal of business research : JBR
341
The journal of product & brand management
280
The journal of brand management : an international journal
271
Journal of retailing and consumer services
164
European journal of marketing : EJM
79
SpringerLink / Bücher
77
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of international consumer marketing
49
Journal of strategic marketing
47
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
43
Cogent business & management
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of the Academy of Marketing Science
41
International journal of consumer studies
40
Tourism management : research, policies, practice
40
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Innovatives Markenmanagement
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
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1
Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
Saved in:
2
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
3
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
4
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
5
Employer branding for universities : what attracts international postdocs?
Brosi, Prisca
;
Welpe, I. M.
- In:
Journal of business economics : JBE
85
(
2015
)
7
,
pp. 817-850
Persistent link: https://www.econbiz.de/10011317649
Saved in:
6
Negative spillover effects in brand cooperation
Herm, Steffen
- In:
Journal of business economics : JBE
84
(
2014
)
8
,
pp. 1087-1109
Persistent link: https://www.econbiz.de/10010424230
Saved in:
7
Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska
- In:
Journal of business economics : JBE
74
(
2004
)
11
,
pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
Saved in:
8
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
9
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
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