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~isPartOf:"Journal of business economics and management"
~language:"eng"
~person:"Ahmed, Rizwan Raheem"
~subject:"Marketing management"
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Marketing management
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Ahmed, Rizwan Raheem
Vveinhardt, Jolita
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Štreimikienė, Dalia
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Bodlaj, Mateja
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Ciunova-Shuleska, Anita
1
Coenders, Germa
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Dąbrowski, Dariusz
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Jerman, Damjana
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Klepek, Martin
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Osakwe, Christian Nedu
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Palamidovska-Sterjadovska, Nikolina
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Qureshi, Jawaid Ahmed
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Soomro, Riaz Hussain
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Starzyczná, Halina
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Guerrilla marketing trends for sustainable solutions : evidence from SEM-based multivariate and conditional process approaches
Ahmed, Rizwan Raheem
;
Qureshi, Jawaid Ahmed
; …
- In:
Journal of business economics and management
21
(
2020
)
3
,
pp. 851-871
business
or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small …
Persistent link: https://www.econbiz.de/10012270459
Saved in:
2
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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