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~isPartOf:"Journal of business economics and management"
~language:"eng"
~person:"Arikan, Esra"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Arikan, Esra
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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