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~isPartOf:"Journal of business economics and management"
~language:"eng"
~person:"Barroso-Castro, Carmen"
~subject:"Strategic management"
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Strategic management
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Customer value
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Strategisches Management
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customer value
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Journal of business economics and management
European research on management and business economics
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The cycle of customer value : a model integrating customer and firm perspectives
Martelo-Landroguez, Silvia
;
Barroso-Castro, Carmen
; …
- In:
Journal of business economics and management
16
(
2015
)
2
,
pp. 467-481
Persistent link: https://www.econbiz.de/10011516001
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