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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Iglesias, Oriol"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Beziehungsmarketing
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Relationship marketing
5
Brand equity
3
Common method variance
3
Customer perceived ethicality
3
Generalizability theory
3
Business ethics
2
Customer satisfaction
2
Dienstleistungsqualität
2
Emotion
2
Employee empathy
2
Kundenzufriedenheit
2
Service quality
2
Unternehmensethik
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Banking industry
1
Brand architecture
1
Consumer goods industry
1
Corporate brands
1
Corporate reputation
1
Corporate services brand
1
Corporate services brands
1
Customer affective commitment
1
Environmental consciousness
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Ethics
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Ethik
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Firmenimage
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International marketing
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Internationales Marketing
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Konsumgüterindustrie
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Markenarchitektur
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Iglesias, Oriol
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
He, Hongwei
4
Japutra, Arnold
4
Ko, Eunju
4
Markovic, Stefan
4
Singh, Jatinder Jit
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Bigné Alcañiz, J. Enrique
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Bogomolova, Svetlana
3
Broderick, Amanda J.
3
Brunk, Katja H.
3
Chatterjee, Subimal
3
Cornwell, T. Bettina
3
Dall'Olmo Riley, Francesca
3
Dwivedi, Yogesh Kumar
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Eisingerich, Andreas B
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of marketing management : MM
Journal of organizational change management
2
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
2
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
3
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
4
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
5
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
Saved in:
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