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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Aiello, Gaetano"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Consumer behaviour
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Brand management
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Luxury goods
4
Luxusgüter
4
Markenführung
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Aiello, Gaetano
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Iglesias, Oriol
5
Merchant, Altaf
5
Michel, Géraldine
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Veloutsou, Cleopatra
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Bartikowski, Boris
4
Christodoulides, George
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4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
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Guzman, Francisco
4
Japutra, Arnold
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Ko, Eunju
4
Markovic, Stefan
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Singh, Jatinder Jit
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Teng, Lefa
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Voyer, Benjamin G.
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Augusto, Mário Gomes
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Badrinarayanan, Vishag
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Bigné Alcañiz, J. Enrique
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Dwivedi, Yogesh Kumar
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Eisingerich, Andreas B
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Halkias, Georgios
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of global fashion marketing : JGfM
1
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ECONIS (ZBW)
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
2
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
3
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
4
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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