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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Bang, Nguyen"
~person:"Markovic, Stefan"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Brand management
8
Markenführung
8
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
7
Beziehungsmarketing
5
Relationship marketing
5
Brand equity
3
Common method variance
3
Customer perceived ethicality
3
Generalizability theory
3
Brand reputation
2
Business ethics
2
Corporate reputation
2
Customer satisfaction
2
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2
Emotion
2
Employee empathy
2
Firmenimage
2
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2
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Brand ambidexterity
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Bang, Nguyen
Markovic, Stefan
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Iglesias, Oriol
5
Merchant, Altaf
5
Michel, Géraldine
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Veloutsou, Cleopatra
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Wallpach, Sylvia von
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Aiello, Gaetano
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Bartikowski, Boris
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Christodoulides, George
4
Davvetas, Vasileios
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Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
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Singh, Jatinder Jit
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Teng, Lefa
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Voyer, Benjamin G.
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Augusto, Mário Gomes
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Badrinarayanan, Vishag
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Bigné Alcañiz, J. Enrique
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Brunk, Katja H.
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Chatterjee, Subimal
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Cornwell, T. Bettina
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Dwivedi, Yogesh Kumar
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Eisingerich, Andreas B
3
Fastoso, Fernando
3
Halkias, Georgios
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Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
3
Asia-Pacific journal of business administration
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
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Journal of global marketing
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
7
Showing
1
-
7
of
7
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
4
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
5
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
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