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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of food products marketing"
~language:"eng"
~person:"Sierra, Vicenta"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Brand image
Konsumentenverhalten
Beziehungsmarketing
3
Brand management
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Common method variance
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Consumer behaviour
3
Customer perceived ethicality
3
Generalizability theory
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Markenführung
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Markenimage
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Customer satisfaction
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Emotion
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Sierra, Vicenta
Vitell, Scott J.
7
Singh, Jatinder Jit
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Hansen, Håvard
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Grohmann, Bianca
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Iglesias, Oriol
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Román, Sergio
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Schlegelmilch, Bodo B.
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Bodur, H. Onur
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Doran, Caroline Josephine
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Gruber, Verena
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Henryks, Joanna
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Lu, Long-Chuan
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Markovic, Stefan
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Mattas, Konstadinos A.
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Nepomuceno, Marcelo Vinhal
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Olynk, Nicole J.
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Onozaka, Yuko
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Peloza, John
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Rahnama, Hassan
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Spiller, Achim
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Walker, Matthew
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Zainalabidin Mohamed
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Bigné Alcañiz, J. Enrique
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Journal of business ethics : JOBE
Journal of food products marketing
European journal of marketing : EJM
1
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ECONIS (ZBW)
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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
2
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
3
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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