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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Advertising effects"
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Journal of business ethics : JOBE
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Journal of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Health marketing quarterly
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International journal of advertising : the review of marketing communications
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Journal of promotion management : JPM
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Australian journal of management
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Marketing in the new global order : challenges and opportunities
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Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Saved in:
2
Werbung und ihre Wirkung auf die Tabaknachfrage : eine Übersicht der theoretischen und empirischen Literatur
Bauer, Hans H.
;
Moch, Dietmar
-
2000
Persistent link: https://www.econbiz.de/10001637576
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